Jacob's Blog

  I chose to write about an up and coming brand called Mad Rabbit Tattoo skincare, who has recently started to rise like crazy. I found this brand by a couple of tattooed instagram influencers that who have claimed that Mad Rabbit has breathed new life into their tattoos. So being curious I went to the reviews and I've seen people swear by these products so I am very interested in trying them. I am mostly interested in this product because I am tattooed myself and now I'm obsessed with anything that will keep my tattoos looking new forever. The company's value proposition is a eco-friendly way to keep tattoos looking fresh and new. All their ingrinets are natural which is nice knowing that I'm not rubbing in some harmful chemical onto my tattoo and more importantly my skin. The main thing I saw in the comments were if their creams were actually organic and natural based ingredients and surprisingly their Instagram account responded to people's questions pretty often

 I chose this particular article  ed-helms-shares-his-musical-talents-for-progressive-insurances-drivers-ed-series  because after searching for many topics this ad popped up while I was taking a break. I really liked this ad because it brings a new energy and wave into insurance. Which in most recent years car insurance companies have tried to stray away from the seriousness and honestly very unexciting topic of insurance and trying to actually have fun with it. They really went crazy with their ad campaign, having not just one genre of music but hitting three types. The first takeaway I got from the article were these are intended for Gen Z, Progressive wanted a witty and fun way to get their message to hit. In all three ads it has the protagonist being sung the importance of car insurance in different situations. The second takeaway I got is Gen Z is a very hard audience to target, so by having a lighthearted and witty ad helps them capture our attention. The final takeaway I got fro